For Immediate Release
Adams Golf’s New Limited Edition Designer Tech Set Brings High-Class Fashion and Performance to the Course
PLANO, Texas, September 25, 2008 — Adams Golf announces the release of a Limited Edition Designer Tech Set for women golfers, that combines the new lineup of ultra-premium and easy-to-hit Tech a4OS clubs with an exceptionally stylish and beautifully functional signature cart bag from the keri golf collection. This exclusive, integrated set is specifically designed for women who want to express their fine taste in fashion on the course while playing the latest in golf club design and technology from the leader in hybrids and hybrid iron sets, Adams Golf. Proceeds from each sale will benefit the Susan G. Komen Breast Cancer Foundation.
From the driver to the hybrids and all the way through to the matching headcovers, gold-plated zipper pulls and detachable cosmetic case and mirror, nothing was spared during the design process. The set includes the new Insight Tech a4OS Driver and Hybrid-Fairway Woods, the Idea Tech a4OS Hybrid Irons, pitch, sand and gap wedges, a mallet-style putter, ultra-light Graphite Design Pershing shafts, Winn G8 grips and of course, a beautifully crafted and fashion-forward chocolate brown keri golf cart bag with polka dot trim.
"Through our new partnership with keri golf we’ve developed a superior women’s product that is unrivaled in the golf industry," said Cindy Herington, vice president of marketing at Adams Golf. "Our women’s business has grown significantly these past few years and by offering an integrated set of our most premium and playable clubs along with the fun and very fashionable cart bag and headcovers, we’re continuing to broaden our product line for women to meet their unique swing characteristics and their desire for style and fashion."
Each Designer Tech Set will include a gold-plated charm numbered 1 through 1000 to signify the limited edition series. Shipping Nov. 15, the Designer Tech Set will have a SRP of $1,999.99. The complete integrated set includes 13 clubs, cart bag and matching headcovers and will be available in right hand only.
About Adams Golf
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. Founded in 1987 by Barney Adams, Adams Golf continues its commitment of helping golfers of all abilities enjoy the game of golf. Since 2006, the Idea Hybrid Irons have led all iron brands in sales at golf specialty retailers. Additionally, Adams Golf hybrids are played by more PGA, Champions and Nationwide Tour pros, than any other hybrid on the market. For more information about Adams Golf visit www.adamsgolf.com.
About keri golf
A life-long golfer, Keri Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The five-year-old company’s bags and accessories, including totes and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.