For Immediate Release
Adams Golf Unveils Super Premium and Easy-To-Hit Idea Tech a4OS Hybrid Irons and Insight Tech a4OS Woods
PLANO, TEXAS, September 9, 2008 — Loaded with premium, high-grade materials and engineered with the latest technologies, the new Idea Tech a4OS Hybrid Irons and the Insight Tech a4OS Driver and Hybrid-Fairway Wood give aspiring and recreational golfers the best tools to improve their games. Adams Golf engineers developed this latest line of equipment to appeal to a vast majority of golfers looking for maximum forgiveness, higher ball flights and greater distances.
Idea Tech a4OS Hybrid and Hybrid Irons
The newest addition to the wildly popular family of Idea Hybrid Iron sets is the Idea Tech a4OS set that features 3-PW with seven, category-leading and easy-to-hit hybrids. The 3, 4 and 5 hybrids are designed with perimeter tungsten weighting and Boxer Technology™ that shifts the mass of the clubhead to the outer corners for increased forgiveness with on and off-center hits along with more distance due to less dispersion. These Boxer hybrids are built with a magnesium crown that’s 77% lighter than stainless steel and allows for the saved weight to be redistributed for a lower CG. Through a pull-face construction design, a maraging steel insert delivers a hotter ball flight and the milled scorelines allow for more consistent spin from all conditions. The 6, 7, 8 and 9 hybrids include the same perimeter tungsten weighting as well as added weight in the back sole for ideal launch conditions. A Thermoplastic Urethane (TPU) insert reduces vibration by 30% for enhanced the feel and responsiveness.
"We have a very successful and solid history of developing hybrid iron sets for the game improvement category and the Idea Tech a4OS is our very best effort so far that gives a majority of golfers that competitive advantage they’ve looked for through multi-material and high-tech construction," said Tim Reed, vice president of Research and Development.
Providing women golfers with the same technology and materials found in the men’s sets, Adams Golf created the Idea Tech a4OS Hybrid Iron set for women. The eight-piece, 4-SW set includes seven hybrids and with specific tooling for women golfers along with lighter weights, different lie and loft angles and shorter shaft lengths.
Insight Tech a4OS Driver and Hybrid-Fairway Wood
To complement the added forgiveness and playability of the Idea Tech a4OS Hybrid Irons, Adams Golf engineers developed the Insight Tech a4OS Driver and Hybrid-Fairway Wood. Both have the same Boxer Technology found in the company’s Idea hybrids and the same premium, mult-material design of the Idea Tech a4OS Hybrid Irons.
The tungsten perimeter weighting on the driver moves the CG low and deep for a higher MOI and added forgiveness. The magnesium crown is 30% lighter than titanium and helps distribute the weight to the rear perimeter. The driver is designed with the same Boxer shaping used in the company’s hybrids that results in increased forgiveness, more efficient launch conditions, and greater distance. The minimally offset driver features a slightly closed face for a draw bias and a more confidence-inspiring look. The face has an expanded COR zone for a hotter ball flight. Women golfers can benefit from this same multi-material design as a lightweight, easy-to-hit women’s version is also available.
The Insight Tech a4OS Hybrid-Fairway Wood combines the easy-to-hit performance of the company’s hybrids with the increased distance of its fairway woods. It features the same Boxer Technology of the company’s hybrids resulting in increased forgiveness, and ideal launch conditions. The lightweight crown, constructed of magnesium, is 75% lighter than titanium and combined with tungsten weight inserts, helps distribute the weight to the rear perimeter. The unique sole design of the Insight Tech a4OS Hybrid-Fairway Wood is similar to that of a conventional fairway wood, which helps reduce ground contact for more versatility and playability off the turf. With a blade length like most hybrids, the face was expanded to more than 33% of the surface area seen in traditional fairway woods. This club is slightly offset with a draw bias. A lightweight hybrid-fairway wood with separate tooling specific for women is also available.
Pricing and Shipping
The stock shaft offering for the Idea Tech a4OS Hybrids is the Graphite Design Tour AD YSQ-HL in standard and regular flex. The SRP for the individual hybrids is $249.99. The Idea Tech a4OS Hybrid Iron set comes available with the Graphite Design Tour AD YSQ-HL graphite shafts or the True Temper GS75 steel shaft option, the lightest steel shaft True Temper has ever produced. The SRP for all graphite set is $999.99 and $899.99 for steel. The Idea Tech a4OS Women’s set is available with a 50-gram Graphite Design shaft with an SRP of $999.99. The individual hybrids from this set have an SRP of $249.99.
The Graphite Design Tour AD YSQ-HL graphite shafts are also stock in the Insight Tech a4OS Driver and Hybrid-Fairway Wood. The SRP for the driver is $499.99 and $369.99 for the hybrid-fairway wood. The women’s models of the driver and hybrid-fairway wood have SRPs of $499.99 and $369.99, respectively. All Tech a4OS product will begin shipping Nov. 1, 2008.