For Immediate Release
Adams Golf Hybrids Rank #1 on PGA, Champions and Nationwide Tours
PLANO, TEXAS, May 21, 2008 — Adams Golf (NasdaqCM:ADGF) strengthened its position as the leading hybrid manufacturer on the three major U.S. men’s professional tours after winning the hybrid counts on the PGA, Champions and Nationwide Tours last week. The three tours have been in action during the same week seven times in 2008 with Adams Golf sweeping the hybrid counts each of those weeks.
According to Darrell Survey information, Adams Golf has won the hybrid count at 17 of the first 22 PGA Tour events, including the AT&T Classic in Duluth, Georgia last week. With 46 of its hybrids in play, including the new Idea Pro Gold Boxer, Adams Golf accounted for over 37% of the hybrid category. In comparison, the next closest competitor had 26 of its hybrids in play and the third place company had 16 in play.
"Winning the hybrid count at a prestigious event like the Masters is a great honor and achievement that we’re extremely proud of," said Cindy Herington, Adams Golf vice president of marketing. "The Adams Golf brand is very strong right now on tour and in the marketplace. The success we’ve had on tour, like this past week in Augusta, has carried over and consumers are cognizant of the increasing number of pros switching to hybrids and preferring our brand over the others."
To date, 452 Adams Golf hybrids have been played on the PGA TOUR, which accounts for 28% of the category. Three tournament champions (Mercedes-Benz Championship, Puerto Rico Open and Shell Houston Open) have won playing the Idea Pro hybrid. The company has won every hybrid count on the Champions Tour since 2005 and every count on the Nationwide Tour since the summer of 2006.