For Immediate Release
Adams Golf’s Idea a7OS is the No. 1 Selling Iron Set in March
PLANO, TEXAS, May 5, 2010 – As reported by Golf Datatech LLC Market Share Reports, the Idea a7OS hybrid-iron set by Adams Golf (NasdaqCM:ADGF) was the top selling model in combined on- and off-course unit sales for March. With a 6.4 percent unit share, the Idea a7OS line-up increased its stake in the market an impressive 113 percent since the beginning of the year.
Using patented gapping technology that optimizes each club in the iron set, the award-winning Idea a7OS increases distance, improves launch conditions and are exceptionally easy-to-hit. Intended for aspiring and recreational players looking to improve their games, the Idea a7OS set features three hybrids, two mid-hybrids and three short-irons that will appeal to a vast majority of golfers looking for the utmost in forgiveness and playability. Introduced in August 2009, the number of units sold has steadily increased, especially as accolades, such as the Gold Award from the 2010 Golf Digest Hot List, have rolled in.
“The positive feedback we have received recently from our retail partners regarding the sell-through of the Idea a7OS line-up has been quite encouraging,” said Chip Brewer, President and CEO of Adams Golf. “The Golf Datatech sales numbers back up what the marketplace is telling us, making our product leadership position clear. We are proud to have the No. 1 selling hybrid-iron set since we firmly believe that the technology is the future of iron sets.”
In addition to its leadership position at retail, Adams Golf continues to be the number one hybrid on the PGA Tour, Nationwide Tour and Champions Tour for the past three years.