The Great Golf Giveaway From Adams & Southwest

We teamed up with our partners at Southwest Airlines to give a group of golfers a surprise golf trip of a lifetime. “We have a brand new set of Adams Golf clubs, golf clothing and gear, and Southwest Airlines roundtrip tickets to San Diego for each of you,” announced Kenny.  “But you have to drop everything and come with us -

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Ernie’s First Look

Cameras were rolling when Ernie Els got his first look at some of our new equipment – including the Tight Lies fairway wood, XTD Ti hybrids, XTD Forged irons, wedges and Yes! putters. Ernie checks out the DHy hybrid  – a popular model on Tour. Ernie discusses ball flight with the different hybrid models. Justin Honea, Sr. Director of R&D -

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Josh Teater Joins Adams

One of the new faces of the PGA Tour team here at Adams is Josh Teater. Josh started 2014 at the Sony Open in Hawaii and is one of the workhorses of the Tour, playing close to 30 tournament every season since 2010. Josh is coming off a 2013 season in which he finished 61st in the FedEx Cup standings -

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Badds Re-Signs With Adams

We’re proud to announce that 3-time PGA Tour winner, Aaron Baddeley has re-signed an endorsement contract with Adams which means he will continues as part of our company for 2014 and beyond. Badds has been with Adams since 2008 and has been an important part of product development, testing and marketing during that time. He won the 2011 Northern Trust -

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Nicholas Thompson Joins Adams

Nicholas Thompson is one of the new additions to the Adams Golf PGA Tour team. His 2014 season started at the Sony Open in Hawaii in early January. Nicholas, or “Nitro” as he’s known on Tour because of his hyper-speed swing tempo, is coming off his most successful season on the PGA Tour with 20/29 cuts made, and seven Top -

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Everybody’s doing it. Selfies are everywhere. So, throughout 2014 we’re asking you and other golfers across the globe – Tour pros and average Joes – to take some “Selfies” of their second shot clubs (fairway woods, hybrids and irons)  and post them to Twitter and Facebook, using the hashtag #SecondShotSelfie. We’ll retweet the selfies and collect them during the year -

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“The Big Easy” – in his own words

We asked Ernie Els, our newest #teamAdams member, to share his thoughts about joining the Adams family. Ernie is a frequent contributor to and also updates his own website weekly diary at Additional content, including videos and images, celebrating Els joining Adams may be found on our social media channels @AdamsGolfInc and on the Adams Facebook page. Follow -

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SCORE Golf Magazine Names Adams Company of the Year

Rick Young, equipment and business writer for SCORE Golf Magazine in Canada, announced his annual Younger Awards that includes 23 awards in several major categories, including Product of the Year and Company of the Year. Young named Adams Golf as the Golf Company of the Year for 2013. All of us at Adams appreciate Rick’s recognition and the great work -

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1,022,484 Yards Gained With “Easy Million”

Our year-long “Easy Million” promotion for the SUPER family of clubs led to golfers gaining 1,022,484 yards of added distance at demo events and in retail simulators compared to their own clubs and/or competitor clubs. This distinctive and fun experiential program saw more than 22,000 players sample the exceptionally easy-to-hit SUPER clubs, then post their yardage gains at The -

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#1 Hybrids on Tour – 11.04.13

The month of November started with success on Tour as our hybrids ranked at the top of the Darrell Survey Equipment Count again on the PGA Tour and the Champions Tour events this past week. At the WGC – HSBC Champions tournament, played at Sheshan International Golf Club in Shanghai, our hybrids ranked #1 accounting for over 32% of all -

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