Adams & Southwest Set To Embark On Fun Partnership
Beginning Monday, Adams and Southwest Airlines will begin flying high with a unique, new partnership that will include Adams Tour Pros, Easy Million in-store and web promotions and a slate of new TV commercials.
To start, the Adams-Southwest Tour Team will include: Aaron Baddeley, Jeff Overton, Kenny Perry, Lee Williams, Eric Meierdierks, Paul Haley II, Donald Constable and Gary Christian. They will carry a colorful co-branded Tour Staff Bag, Adams-SWA headcovers and wear a new red/blue co-branded Adams Tour hat at select PGA Tour events during the 2013 season.
Official Kickoff – Golf Channel “Morning Drive”
Tune in to the “Morning Drive” on the Golf Channel at 8:00am EST Monday to watch Aaron Baddeley and Kenny Perry talk about the new Adams-Southwest Partnership. Also included will be the announcement of a new travel segment called “Runways To Fairways” with Matt Ginella and the Adams-Southwest Tour Staff bag prominently featured.
Twitter Flight: ORL – HOU
Keep up with Twitter and Facebook throughout the day Monday as Team Adams and Team Southwest fly from Orlando to Houston (approx. 1pm EST). Follow @AdamsGolfInc and @SouthwestAir along with these hashtags: #SWAgolf and #teamAdams. Also follow the action on Facebook Facebook.com/adamsgolf and Facebook.com/southwest
Aaron Baddeley and Kenny Perry will take over the cabin and have fun with all the passengers on the flight. Lots of video and photos of all the contests and games that will be going on during the flight to Houston. Great exposure for Adams & the players during this fun afternoon.
Adams Takes Over Houston Hobby Airport
Things will kick up a notch as the Orlando flight lands at Houston Hobby (approx. 3:15pm EST). The airport terminal areas will feel more like a golf course with (2) Adams Hitting Bays and (2) Yes! Putting Greens available for travelers passing by and waiting for flights.
The Adams-Southwest Tour Team will be a part of the golf fun while interacting with the travelers in the airport and challenging them to “Beat The Pro” contests. All documented and published on Twitter and Facebook.
Southwest Airlines “Trading Places”
The Adams-Southwest Tour Team members will be “Trading Places” with Southwest employees. Watch Kenny Perry guiding in aircraft on the tarmac. See photos of Aaron Baddeley inside the cockpit. Lee Williams and others will be making boarding announcements and loading/unloading baggage. All happening Monday afternoon at Houston-Hobby.
TV Commercial Shoot
A key piece to the partnership will be new TV commercials featuring the Adams Tour pros and Southwest Airlines. The combo-commercials will be filmed next week in Houston prior to the Shell Houston Open and will air on the Golf Channel as well as the major networks and online.