There are times when shooting a golf club commercial can be an easy process – with CGI and all the other digital capabilities we have nowadays. Other times when actual humans are involved in the commercial it can be a bit more challenging. And then add to that Tour pros and their busy schedules … well, you’re asking for a true test of logistics and planning.
So, for our latest commercial, which will begin airing this summer, we were up to the challenge and set out to feature more than a handful of the Adams Golf Tour Staff – LPGA players, a Hall of Famer, the Long Drive king and a couple of PGA Tour studs. It was a 3-day adventure spanning across 4 East Coast locations where we found all of our players getting ready for their next tournaments. Luckily it only required a small production team to create the commercial and their efficient, cat-like reflexes came in handy when chaos ensued.
Enjoy this photo diary of “The Making of a Speedline Driver Commercial”:
MONDAY – Wegmans LPGA Championship, Pittsford, New York
A bird's eye view as we approach Rochester, New York.
Thanks to the good folks at the Wegman's LPGA Championship for our credentials
The #1 player in the world should always be larger than life.
The practice range became our "soundstage" for the day
Yani Tseng goes over the script with Adams' director of marketing, Jeff Wood.
Lights. Camera. Action. Yani delivers her lines to the camera.
Yani talks about her Speedline. And like a pro, she delivers her lines perfectly
Quiet on set! Looks like a big Hollywood blockbuster production, doesn't it?
We break for lunch at "The Lunch Box." A good sandwich plus they'll give you candy too.
Greg Ring, our rockstar creative director from Level Two Advertising.
LPGA Rookie Gerina Piller took some time to talk to the camera
A former contestant on the Golf Channel's "The Big Break" - Gerina is a natural in front of the camera.
Gerina Piller has star qualities on and off the golf course.
TUESDAY – Dick’s Sporting Goods Championship, Endicott, New York
On the grounds of the Dick's Sporting Goods Open at En Joie Country Club.
The En Joie Driving Range with a touch of the famous BC comic strip.
Tom Watson checks the specs of his Idea Pro a12 irons with Max Puglielli, director of Adams Golf Tour Operations.
Priceless - Tom Watson gave Max Puglielli, director of Adams' Tour operations, this flag from his most recent win.
The master club craftsman, Jerry Garrison, in action inside the Adams Golf tour trailer.
Tom Watson gets mic'd up for his turn in from of the camera.
Tom Watson goes under the hood to watch a replay of himself.
Highly recommend a stop at Nick's for some delicious pizza and pasta while in Endicott, NY.
TUESDAY – Trump National, Bedminster, New Jersey & Manhattan, New York
The entrance to Trump National in Bedminster, New Jersey
The luxury automotives as you would expect at Trump National
Of course, why wouldn't he have his own brand of drinking water?
Jamie Sadlowski, two-time Long Drive Champ, knows all about drivers.
Jamie Sadlowski with the Trump National Clubhouse in the background.
Thanks to the Ford Expedition - room for 4 plus luggage and camera/audio gear
Across the river we go to New York
Grand Central Station - NY
The Brooklyn Diner near Times Square has this for the pizza & egg connoisseur
Missed our chance to show our "Stupid Human Tricks"
WEDNESDAY – Travelers Championship, Cromwell, Connecticut
Not the radar map we wanted to see heading into Hartford.
The unwanted rain started falling as we approached Hartford.
A 3-day commercial shoot plus rain can make a camera crew tired.
Thanks to the good people at The Travelers for giving us access
When you have the #1 hybrid on tour, you've got to have a lot of hybrids on-hand.
A bad sign ... literally ... when trying to finish a commercial shoot.
Thanks to the Golf Channel for letting us use their studio near the 18th green.
With Aaron Baddeley in the quiet and dry Golf Channel studio.
Badds is a natural in front of the camera.
Ryan Moore stays dry with the help of his manager, J.D.
Ryan Moore talks about his Speedline Driver