Golf Digest Equipment Blog Adams CEO on the acquisition of Yes! Golf
Two days ago, Adams Golf purchased puttermaker Yes! Golf for $1.5 million ($1.65 including administrative costs) in a U.S. Bankruptcy Court auction. Golf Digest spoke with Adams president and CEO Chip Brewer about the acquisition.Had you looked at other putter companies prior to this deal?We’ve wanted to get in the putter business in a significant way for a long time. We’ve flirted with a number of different opportunities and for various reasons we’ve liked the Yes! brand and now seemed like a good time to go for it. We were one of the few companies [Ed. Note: Cobra and Mizuno are two others of note] that did not have a significant putter business or franchise.Why Yes!?I’ve always been partial to the Yes! brand. I like the groove technology. I think there’s something positive there. The Yes! brand has a positive name and image and we were able to get it at a value we were comfortable with. There’s still an affinity for the brand among consumers. It’s played on tour, domestic and international, strictly based on performance. It’s a strong international brand, with some 70 percent of its revenues coming from the international market and that helps us because Adams’ primary strength is domestic. There are a lot of positives.